About Goldman Sachs

The Goldman Sachs Group is a bank holding company and a leading global investment banking, securities and investment management firm. Goldman Sachs provides a wide range of services worldwide to a substantial and diversified client base that includes corporations, financial institutions, governments and high net worth individuals. Founded in 1869, the firm is headquartered in New York and maintains offices in London, Frankfurt, Tokyo, Hong Kong and other major financial centers around the word

About Asset Management

Bringing together traditional and alternative investments, we provide clients around the world with a dedicated partnership and focus on long-term performance. As the firm’s primary investment area, we provide investment and advisory services for some of the world’s leading pension plans, sovereign wealth funds, insurance companies, endowments, foundations, financial advisors and individuals, for which we oversee more than $2 trillion in assets under supervision. Working in a culture that values integrity and transparency, you will be part of a diverse team that is passionate about our craft, our clients, and building sustainable success. We are:

Investors, spanning traditional and alternative markets offering products and services

Advisors, understanding our clients’ priorities and poised to help provide investment advice and strategies that make sense for their portfolios

Thought Leaders, providing timely insights across macro and secular themes to help inform our clients’ investment decisions

Innovators, using our suite of digital solutions to help our clients address complex challenges and meet their financial goals

 

About The Asset Management Marketing Group 

The Asset Management Marketing Group aims to accelerate revenue generation through modern marketing, powering Goldman Sachs Asset Management to be a world class active asset manager. We help develop a fully connected client experience across online and offline channels while aligning data to personalize our client experience, facilitate cross-selling and measure marketing effectiveness. We strive to combine our investment industry knowledge, traditional marketing skills and contemporary command of data, technology, CX, content, and performance marketing to fuel growth for AM.

Role summary

Support end-to-end measurement of marketing events by building clean datasets, calculating ROI and influenced pipeline, and producing clear, timely insights that guide investment decisions. Partner with Marketing, Sales, and Finance to standardize attribution, improve data quality, and surface actionable recommendations that reduce cost per outcome and scale impact.

Key responsibilities

• Compile and QA event data across registration, attendance, engagement, and follow-up touchpoints; maintain clean, deduplicated contact and account records.
• Build standard dashboards and weekly/monthly reporting for event performance: volume, conversion funnels, cost per lead/opportunity, influenced pipeline, and ROI.
• Apply agreed attribution models (e.g., first-touch, last-touch, multi-touch) and campaign influence to quantify the contribution of events to pipeline and revenue.
• Track budgets and actuals for each event; align costs to outcomes and surface variance drivers and savings opportunities.
• Run pre/post event analyses: audience fit, channel performance, content effectiveness, and sales follow-up velocity.
• Define and manage UTM standards and source/medium consistency with Marketing Operations for reliable cross-channel measurement.
• Build simple forecasting models for expected registrations, attendance, meetings set, opportunities created, and pipeline influenced.
• Partner with Sales on lead disposition, SLA compliance, and conversion bottlenecks; recommend improvements to handoff and follow-ups.
• Produce concise readouts with recommendations: continue/stop/optimize, target segments, messaging, and channel mix.
• Contribute to playbooks and templates: KPI definitions, report specs, data dictionaries, and event postmortem templates.
• Support compliance best practices for consent, preference management, and data handling with guidance from Legal/Compliance.

Qualifications

• Bachelor’s degree in analytics, business, economics, marketing, or related field, or equivalent practical experience.
• 0–2 years in marketing analytics, sales operations, finance, or event reporting (internships welcome).
• Proficiency with spreadsheets (pivot tables, lookup functions, basic modeling) and data visualization tools (e.g., Tableau, Power BI, Looker Studio).
• Familiarity with CRM and marketing automation (e.g., Salesforce Campaign Influence, HubSpot, Marketo, Cvent) and basic SQL or query tools a plus.
• Understanding of core marketing metrics and concepts: attribution, funnel conversion, cost per lead, pipeline coverage, ROI.
• Strong attention to detail, data hygiene discipline, and clear written communication for nontechnical stakeholders.
• Nice to have: experience with GA4 attribution, Python or R for analysis, and knowledge of privacy and email regulations.

Tools you may use

• CRM and campaign tools: Salesforce Campaigns and Influence, HubSpot or Marketo.
• BI and analytics: Tableau, Power BI, Looker Studio, GA4.
• Productivity: Excel or Google Sheets, collaborative documentation.

At Goldman Sachs, we commit our people, capital, and ideas to help our clients, shareholders, and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities, and investment management firm. Headquartered in New York, we maintain offices around the world. 

We believe who you are makes you better at what you do. We are committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at GS.com/careers. 

We are committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process. Learn more: 

© The Goldman Sachs Group, Inc., 2026. All rights reserved.

Goldman Sachs is an equal employment/affirmative action employer